Hitachi Automotive Products Case Study
The Bottom Line:
“iseemedia provided us with a complete end-to-end content creation and delivery solution for creating an Online Virtual Showroom to showcase our products to our global customer base. Not only has the customer feedback been extremely positive following the launch of the iseemedia solution, we have also been getting better qualified customer leads who have progressed to the next level of product familiarity by visiting and interacting with our products online. We feel that we are the leader in our field and the iseemedia technology has further improved our position at the top of our market.”—Sam van den Berg – IT Operations Manager, HAP-LA Plant
The Challenge:
Hitachi wanted to add rich interactive media to their website by creating an Online Virtual 3D Showroom that would showcase its electronic and electrical automotive product offerings over the Web. Based in the USA but with a Direct and OEM customer base located worldwide, the challenge was to allow their customers to virtually “see and touch” the product from anywhere in the world.
Additionally, with no current 3D digital media and no internal 3D object graphic creation expertise, they needed to find a software vendor that could provide an easy-to-use content creation as well as a content delivery solution.
Finally, they needed a solution that would quickly and easily integrate into their existing system architecture.
The Solution:
After reviewing the market for a software vendor that could provide a complete end-to-end solution, HAP-LA selected iseemedia technology to launch their Virtual 3D Showroom. With digital camera in hand, 3D image content was created using iseemedia’s Photovista 3D Objects software to create the high-resolution images in the Flashpix file format. The iseemedia ImageServer was installed on Windows 2000 Advanced Server and the Flashpix images were placed into a flat file system.
The Results:
The ImageServer solution easily integrated into the existing web and IT architecture. Online customers are now able to zoom and pan 3D images and interact with high-resolution 3D product images over low bandwidth. Customers are more confident about their online product purchases worldwide. More qualified customer leads as online visitors have access to interactive and higher quality visual information to make more infomred online decisions.
Key Technologies Used:
- iseemedia ImageServer Enterprise Edition
- Hardware (2.4GB RAM; Xeon Processor)
- Windows 2000 Advanced Server
- iseemedia Photovista 3D Objects
- iseemedia Zoom 3D Object Viewer
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