Etisalat and iseemedia to go live with new wireless mobile publishing service using iseepublish™ technology with leading newspaper publishers in the Middle East

Abu Dhabi, UAE and Toronto, Canada – October 15, 2008 - iseemedia Inc. (TSX-V:IEE), a leading provider of rich content adaptation and delivery solutions for wireless, today announced the launch of a new wireless mobile publishing service with Etisalat, the leading telecommunications provider in the Middle East. This service will be announced at Gitex Technology Week 2008 in Dubai, UAE (Oct. 19 -23, 2008) and it is expected to be launched soon after the show.

First disclosed in late 2007, both organizations have undertaken technical and extensive market testing to deliver newspapers and magazines to wireless handsets. Etisalat is working with one of UAE’s largest media groups, Abu Dhabi Media Company, which owns two popular newspapers, 3 radio stations and 5 television channels in the UAE, and is well positioned to generate mobile advertising revenue.

The inaugural service will begin with its English Language publication, soon followed by Arabic publications, and will be available for free to over 7 million wireless subscribers on the Etisalat mobile network. The service will be based purely on generating revenue through advertising on the mobile devices and Etisalat, iseemedia and the print publishers will share advertising revenues to support the service.

Essa Al Haddad, Chief Marketing Officer at Etisalat commented, “Our new service will usher a new experience and convenience in mobile news and information distribution to our customers. The participation of some of the leading print publishers in the Middle East market will attract subscribers to read their favorite newspapers and magazines anywhere, anytime, on their mobile.”

iseepublish™ technology from iseemedia offers rich media streaming of digital magazines and newspapers to mobile devices so that users can view publications that look and read as if they came from the newsstand and interact as if they were web applications. The platform fully automates and manages the complete mobile content publishing cycle and enables new revenue generating opportunities by allowing publishers real-time control of ads and other services from a Web interface.

Anthony DeCristofaro, CEO of iseemedia said, “Our market testing has proven successful. The interest shown by publishers and wireless service subscribers has given us confidence to deliver the service on a pure advertising revenue sharing model. We anticipate good subscriber interest and even minimal penetration initially would result in a significant impact on wireless revenues in the coming months ahead. We look forward to expanding the service with more publishers to the platform once we go live.”

About Etisalat
Etisalat (www.etisalat.ae) is one of the largest telecommunications companies in the world and the largest operator in the Arab world headquartered in the UAE (as per FT500 March 31, 2008). Etisalat operates in 16 countries across Asia, the Middle East and Africa, servicing over 64 million customers out of a total population that exceeds 800 million people. Etisalat offers a suite of services for consumers, businesses, travelers and visitors. In addition to the vast and reliable mobile network coverage across the UAE, Etisalat offers customers seamless connectivity through its roaming agreements with 510 operators over the world.

In 2007, Etisalat reported annual Net Revenues of US $5,815 million and Net Profits of US$1,981 million. (As at July 14 2008, Etisalat reported Net Revenues of US$ 3,390m and Net Profits of US$ 1,394m).

About iseemedia
iseemedia is a publicly held, wireless media solutions company with established technology platforms. It has a strong global portfolio of issued and pending patents in wireless interactive streaming, media server and mobile imaging technologies.

iseemedia is currently in the process of breaking into a number of rapidly expanding markets. Its imaging technologies are being adopted by digital still camera and mobile camera phone manufacturers while its streaming technologies are beginning to be utilized by smart phone manufacturers and wireless service providers. The company is also leveraging its technologies to establish revenue streams from other distinct vertical markets.

iseemedia is publicly traded on the TSX Venture Exchange (Symbol:IEE). For more information about the company and its solutions, please visit www.iseemedia.com

Contacts:
David Berman, Tel: 905-761-5293, davidb@iseemedia.com
Mohammad Okour, Mobile: 971 50 8815000, m.okour@asdaa.com

This news release may contain forward-looking statements, which are not historical facts, but are based on certain assumptions and reflect the company's current information and expectations. The forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. The company disclaims any intention or obligation to update or revise forward-looking statements. Investors should not place undue reliance on forward-looking statements as a prediction of actual events.

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