| iseemedia Press Release |
iseemedia Inc. launches iseepublish into the mobile media market… bringing mobile readers a realistic, instant access newspaper and magazine experience, combined with integrated search and response to maximize advertising and subscription revenues.April 11th, 2007: Toronto, Canada (TSX VENTURE: IEE)– With more than 2 billion handsets spread across the globe and numbers growing by the minute, iseemedia today announced iseepublish – a patented mobile publishing platform that is the first to offer rich media streaming of digital magazines and newspapers to mobile devices. The platform fully automates and manages the complete mobile content publishing lifecycle. It does not require significant investment from publishers, and for the first time end-users can view publications on-line that look, read and interact, as if they came from the newsstand. Until now the challenge for newspaper and magazine publishers in the mobile marketplace has been to deliver publications the way that users want, and are used to seeing them. Re-formatting has meant significant investment in the emerging mobile space. iseepublish supports pre-publishing, verification, re-authoring, delivery and tracking, and empowers publishers with a non-technical user interface tool and minimizes re-publishing overheads. iseepublish addresses the “killer applications” of search and automated response, especially for classified and geo-location based advertising. iseepublish enables new, revenue generating ad interactions by allowing publishers real-time control of ads and subscriptions from a web-based console, letting them assign additional meta-tags to select the following:
iseepublish provides end-users with a fully interactive, intelligent interface that delivers patented streaming technology called High Definition Rich ContentTM. With iseepublish, mobile readers can access an entire printed publication – instantly – no matter what file size. This makes it easy for users to get the news quickly - even rich media supported articles can be viewed in seconds without waiting for a download. And, for mobile operators, iseepublish offers 90% bandwidth optimization, a critical element as rich media deployment is increasing exponentially. The market potential for news and magazine media to go mobile is enormous. Informa Telecoms & Media, a division of Informa, expects mobile phone ad spending in 2007 to more than double from 2006 levels to $1.5 billion. By 2011 this market researcher projects spending of more than $11 billion. Additionally, mobile subscriptions mean no paper is needed – which reduces subscription costs -- and subscribers can access their favourite newspapers and special interest magazines on their handsets – the most personal and constant communications source they have. And users can download, print or forward the articles they want – which is not only efficient, but is also environmentally sound, reducing the fixed papers costs for publishers and ensuring that hard copy is generated only when required. “Newspapers and publications are about to enter the mobile space in a significant way.’” said Anthony DeCristofaro, president and CEO of iseemedia Inc. iseepublish is a user-driven experience. It lets users access the news instantly or read special interest publications that display well, even with rich media, on their PDA, mobile phone, feature phone or Blackberry. DeCristofaro went on to say, “executives, business travelers – the people that advertisers want to target, use PDA’s, feature phones and Blackberries and iseepublish is the ideal platform for publishers to enter this market with premium content for a reasonable investment. iseemedia anticipates that it will distribute the technology utilizing a shared revenue business model.”
About iseemedia This news release may contain forward-looking statements, which are not historical facts, but are based on certain assumptions and reflect the company’s current information and expectations. The forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. The company disclaims any intention or obligation to update or revise forward-looking statements. Investors should not place undue reliance on forward-looking statements as a prediction of actual events. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.
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